Work
Systems, not showreels
Endurance Lab
Sports nutrition eCommerce
A five-language commerce platform for Ireland's endurance nutrition specialist.
Endurance Lab sold multiple nutrition brands but had no storefront capable of serving customers across Europe.
5
Languages supported
35%
Increase in international orders
GoldNutrition
Sports nutrition eCommerce
Turning a European nutrition brand's catalogue into a loyalty-driven commerce engine.
A large catalogue across three categories, with no system for converting first-time buyers into repeat customers.
60%
Increase in repeat purchases
3,500+
Loyalty programme sign-ups
Porchway Masonic
Specialist publishing
A bespoke commerce platform for a specialist publisher and its lodge buyers.
A scholarly catalogue and institutional buyers that no template store could serve properly.
100%
GDPR & cookie compliance
45%
Increase in online book sales
Endurance Lab Coaching
Coaching & performance testing
Turning a coaching business into a bookable, measurable service platform.
Coaching, camps and lab testing were sold by email, with admin time growing faster than the roster.
200+
Athletes managed through platform
55%
Increase in coaching sign-ups
Sacred Flow Wellness
Wellness services
Giving a solo practitioner a booking system instead of an inbox.
Every enquiry and appointment ran through messages, with no visibility of where clients came from.
80%
Of bookings now made online
3×
Increase in new client enquiries
Endurance Lab
Sports technology SaaS
Building a subscription training platform that competes with the category leaders.
Coaching revenue was capped by human hours, with no productised, recurring offer.
200+
Active athletes on platform
4.9/5
Athlete satisfaction rating
Endurance Lab
Sports technology SaaS
Removing hours of plan-building from every coach on the roster.
Coaches managed large rosters through spreadsheets and messages, duplicating work for every athlete.
50+
Coaches onboarded
70%
Reduction in plan creation time
Dofii Pay
FinTech / higher education
Making an enterprise FinTech platform legible to universities and investors.
A complex multi-module product with no brand or narrative that institutional buyers could follow.
4
Platform modules showcased
100%
GDPR & cookie compliance
What we measure
The numbers that matter
0
Platforms delivered
Commerce, SaaS, marketing and internal tools
0
Sectors served
Nutrition, coaching, publishing, wellness, sport tech, fintech
0
Languages shipped
Across European commerce builds
0+
Athletes and coaches on delivered platforms
Client-reported active users
Notice
01Are the right people becoming aware of you?
- Qualified reach
- Search visibility
- Target traffic
- Engagement quality
Choose
02When people find you, do they understand why they should choose you?
- Enquiry intent
- Brand search
- Qualified enquiries
- Engagement with proof
Convert
03Can attention become revenue?
- Conversion rate
- Response time
- Booked meetings
- Close rate
- CAC
Return
04Do customers stay, return and recommend you?
- Repeat purchase
- Retention
- Referral rate
- LTV
Scale
05Can growth happen without creating more chaos?
- Hours saved
- Processes automated
- Cycle time
- Revenue per employee
- Capacity
- Reporting accuracy
Every engagement starts by agreeing which of these numbers we are moving, where they are measured and how they get reported — before any build begins.
Your turn