Endurance Lab · Sports technology SaaS
Building a subscription training platform that competes with the category leaders.
Components delivered
- Digital product
- Subscriptions
- Integrations
- Analytics
- Automation
Cycle stages moved
Convert · Return · Scale
coaching.endurancelab.ie
The challenge
Endurance Lab needed a web SaaS platform where athletes could access personalised training zones (heart rate, power, pace), build race plans, sync with Garmin, Wahoo, Strava and TrainingPeaks, and track analytics — under a freemium model that monetised the service.
What we built
We built a full-stack training application with personalised zone calculation, drag-and-drop weekly scheduling, multi-sport support for triathlon, running and cycling, deep device integrations, a freemium tier with premium upgrades, Stripe subscription billing, analytics dashboards and integrated coach messaging.
Results
What changed
200+
Active athletes on platform
4.9/5
Athlete satisfaction rating
3
Pricing tiers with 25% annual saving
5+
Device integrations supported
Figures are client-reported outcomes from this engagement, measured against the position before the work began. They are not a guarantee of results in other businesses.
“Cycological built us a platform that rivals the big players. Our athletes love the personalised zones and device syncing — it's become the backbone of our coaching business.”
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