Endurance Lab Coaching · Coaching & performance testing
Turning a coaching business into a bookable, measurable service platform.
Components delivered
- Website
- Booking
- CRM
- Automation
- Reporting
Cycle stages moved
Choose · Convert · Scale
endurancelab.org
The challenge
The coaching arm needed a professional platform to present coaching plans, training camps and performance testing (VO2max, lactate threshold, biomechanical analysis), convert visitors into coached athletes, manage bookings, and surface credentials: 200+ athletes coached, 15+ camps, 10 years of experience.
What we built
We built a services platform with dedicated pages per offering, camp listings with dates and booking, and detailed testing service descriptions. It integrates with a member management app, includes an event calendar, and uses social proof throughout to build trust and drive conversion.
Results
What changed
200+
Athletes managed through platform
55%
Increase in coaching sign-ups
15+
Training camps promoted
70%
Reduction in admin booking time
Figures are client-reported outcomes from this engagement, measured against the position before the work began. They are not a guarantee of results in other businesses.
“Our new platform does the heavy lifting — athletes find us, book sessions, and join camps without us chasing emails. It's transformed how we run the business.”
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