GoldNutrition · Sports nutrition eCommerce

    Turning a European nutrition brand's catalogue into a loyalty-driven commerce engine.

    A large catalogue across three categories, with no system for converting first-time buyers into repeat customers.

    Components delivered

    • eCommerce
    • Loyalty programme
    • Content
    • CRO
    • Analytics

    Cycle stages moved

    Choose · Convert · Return

    goldnutrition.pt
    GoldNutrition platform built by Cycological

    The challenge

    GoldNutrition needed a modern platform able to handle an extensive catalogue across Fitness, Endurance and Health & Wellness, while driving repeat purchases through a loyalty programme and using their ambassador network as social proof.

    What we built

    We built a Shopify platform with structured product categories, the GoldPoints loyalty and rewards programme fully integrated, an ambassador showcase connecting athletes to products, a content hub of articles and nutrition guides, multi-currency support for Europe, and conversion-optimised product pages with rich media and full nutritional detail.

    Results

    What changed

    60%

    Increase in repeat purchases

    3,500+

    Loyalty programme sign-ups

    28%

    Higher average order value

    4.6/5

    Customer satisfaction rating

    Figures are client-reported outcomes from this engagement, measured against the position before the work began. They are not a guarantee of results in other businesses.

    The new platform perfectly represents our brand. The loyalty programme has transformed how our customers engage with us, and the ambassador integration drives real results.

    Marketing DirectorGoldNutrition

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