Team
Tiago Dias
Who is Tiago Dias?
Tiago Dias is co-founder and COO of Cycological, leading strategy, technical delivery and day-to-day operations across client engagements.
Leads strategy, technical delivery and day-to-day operations. Owns resourcing and delivery standards, and works directly on the systems, integrations and platforms that sit behind client growth.
Accountable for
- Delivery standards and resourcing
- Growth and digital strategy
- Websites, commerce platforms and integrations
- Analytics, measurement and reporting cadence
Writes about
- Growth strategy
- Website and eCommerce delivery
- SEO
- Systems integration
- Analytics and measurement
Published research
Articles by Tiago Dias
Ireland's AI Adoption Gap Is a Size Problem, Not a Technology Problem
CSO figures for 2025 show 57.7% of large Irish enterprises using AI against 17.2% of small ones. The gap isn't access to models — it's the operating system around them.
SystemsOnly 23% of Small Irish Firms Run a CRM. Growth Stalls Exactly There
CSO 2025: 66% of large Irish enterprises use CRM software against 23.3% of small ones. The absence isn't a missing tool — it's the absence of a single customer record.
Governance€652m in Irish Data Fines. The Common Factor Was Poor Record-Keeping
The Data Protection Commission's 2024 report shows €652m in fines and over 32,000 contacts. Access requests were the leading complaint type — and they are an operational problem before a legal one.
OperationsAt €31.22 an Hour, Manual Admin Has a Hard Payback Number
CSO figures put average hourly earnings at €31.22 in Q4 2025, rising 3.4% year on year. That converts vague 'efficiency' arguments into an arithmetic you can actually decide on.
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